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　　On January 9th, 2013, Green Apple Data Center (GA) has signed the Amazon-GA Strategic Cooperation Agreement with Amazon, the world’s largest e-commerce enterprise. The two parties will launch cooperation in content input of digital publication, construction of online library, digitalization of public domain, e-journal, technical developing and support as well as digitalization of products in minority languages. As the world’s largest e-commerce enterprise, sales of e-publication is one of Amazon’s major businesses, with over a million e-books online worldwide. The year of 2012 is considered to be a milestone of Amazon’s business in China, with e-books put online in China and received wide attention from China’s digital publishing industry.
　　The signing ceremony was held in GA’s head office. Zhang Jiantao, the president of Amazon(China) Investment Co.,Ltd, and Kurt Beidler, VP of Amazon China, have attended the ceremony together with GA’s president, Tang Wuyi.
　　GA started business contact with Amazon in 2009. In 2012, Amazon was seeking producer of digital publication and eventually selected GA as the major partner ion China after negotiation, sample and trial production. Over 50% of Amazon’s first e-books online in China are produced by GA, which clearly demonstrated GA’s advantage in China’s digital publishing industry.  So far, in addition to production of Amazon’s e-books in Chinese and Japanese, the recently signed agreement has promoted the business partnership to the level of digital content cooperation, which stated that GA will provide 10,000 authorized e-books and 4,000 public domain books to Amazon in 2013. The cooperation with Amazon is an amazing opportunity to enhance GA’s influence in the publishing industry domestically and internationally.  GA intended to make full use of this opportunity and build a cooperative relationship with Amazon in multiple aspects, including developing from only Chinese and Japanese projects to Korean, Arabic and other languages, expanding Japanese market with the opportunity of Amazon’s e-book online in Japan and increasing the percentage of GA’s products in North America. Up to now, GA has over 60 clients in North America and the number will reach 100 in 2013 as projected.
　　GA is also mentioning that Amazon has established a section on its sales platform especially for GA’s products. GA will build characteristic section for books with fine quality (distinctive character formation, page layout, color and design), novel design (distinctive cover page, author introduction, new book link and reading navigation) and professional content (professionally categorized, e.g. Medical Science, Tourism, etc.). GA plans to invest 15 million RMB from 2013 to 2015 in acquisition of book copyright and expects to gain great profit in sales of these e-books.  As the rapid growth of the Internet and mobile terminal technologies, people’s reading habit has transferred from printed book to digital book. This transfer has resulted in the bloom of digital publishing industry and a gradually matured profiting mode as well as fiercer competition from the technical level of service platform and mobile terminal to the level of digital content.  The combination of GA’s digital content resource and Amazon’s service platform and business mode will offer an amazing e-reading and e-commerce experience for readers in China. The cooperation between GA and Amazon will cast a positive influence on outsourcing industry, digital publishing as well as exports of cultural products in Hunan.